Custom download cards. These cards have your album art on the front and a download code on the back.
"The download cards have given us the opportunity to show our work with great quality, presentation and innovation. It has taken away a big problem of costs as it is a pressing of a CD"
"In Yimup we found what we were looking for: Total Empowerment of our work, practicality, impact, technology, breaking of traditional scheme, and amplitude of target group."
"Getting music out there on postcards and Yimup download cards is cheaper than getting the music out on discs."
1. Monopoly over content and channels by a few major corporations is broken.
2. 'Digital' has made this possible. Now control over the means is in the hands of their creators.
3. Large corporations that intermediated between the creator and his fans are no longer needed.
4. Digital tools are making possible this disintermediation.
5. Therefore there is no need to cede control of our creations.
6. Control over our creations now will be handled by ourselves independently.